Self Publishing

Self publishing is nothing but publishing of a book or any other media by the author without the help of any third party. When it comes to a book publishing it is said to be ‘privately printed’. The author or the creator takes up the responsibility upon him and is in full control of the entire process like designing of cover and interior pages, formats, price, distribution and marketing too. It is not necessary that he has to do all the work himself, he can take full control or outsource parts of the whole process from companies who offer such services. From 2008 there is a high growth in self publishing.  In 2009, 76% of all books released were self-published, while production from publishing houses reduced. There is much to learn about self publishing. There is a slowdown in the purchase of books due to the freebies available which are of high quality. Money is spent on other things which aren’t free. But publishing had almost increased by 6% in 1994. So this is a situation of increased supply over demand resulting in prices and the incomes dip. But the publishers aren’t reducing the prices instead increasing to keep their floated infrastructures alive. Therefore there is a need to build the audience before the book is in store. Create an aura about the book so much so that there is almost a hype and not reading the book would seem criminal and therefore people will buy it. Educate your audience about the new concepts in the book. Update the blog little by little and keep them engaged without getting the posts time bound. The relevance should be there forever. You can even catch up with popular blogs and do some guest blogging to grow the impetus. Interact and respond to the audience that starts believing in you.  That is the key to building an audience who would be the target for your product.

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images taken from http://d3sdoylwcs36el.cloudfront.net/

Kindle self publishing

The publishing industry is in the midst of a big transition period. Even large publishing houses like Amazon are feeling a threat from the new and dynamic players like Amazon and its kindle services and other print-on-demand Lulu.com etc. There are also new writers who are taking the whole affair in control making their relevance insignificant. What you need to know when taking the headache by yourself are…there may be some parts of the process which you are not good at and may need professional help or outsourcing. Designing a book cover may not be your cup of tea but it is important nevertheless to pay attention to that detail as well. There are many services with the help of which you can self publish: Amazon kindle, Smashwords, Lulu, Nook, Wottpad etc. These services have electronic publishing facility to popular market places. There are tools to create and upload content which is free. Once the titles are available in Amazon payments are received as and when the titles are sold. It is a wonderful interface to publish your book .Once it is published here it can also be automatically sold in iPad, Android, Blackberry, iPhone, and any such platform. You can also interact with the author community to have a feel of the market and exchange ideas. Kindle allows publishing content in blog posts and newsfeeds. That is very necessary for a right and positive built-up to the selling of the title.

images taken from http://static.guim.co.uk/

images taken from http://static.guim.co.uk/

Self publishing companies

When you decide to publish the book yourself it is also considerations to be dealt upon whether you need any help from a company or can carry on the due needs yourself. Author House, Trafford Publishing, Infinity Publishing and many others follow in the list. These are companies assisting the authors in this whole process. They are usually referred as vanity presses. But it is essential that you consider these points discussed here to evaluate and decide on a company. Most companies use the same technology to print the books. It is important that you retain your full rights to the book and also mentioned in the agreement that you can terminate the agreement without a penalty. The author contract should be simple and easy to decipher. The duration of keeping your book locked with the publishing company mentioned clearly. You should be in control and in sync with the process taking place in the companies premise. The pricing should be in your control absolutely. The process is quite complex and knowing someone in the field will be of help. There may be catch lines and hidden costs which have to be understood early than late. Using templates may save some cost but they become very boring and reduce customer satisfaction. If you have the skill then work on the cover design or spend some reasonable amount on that. It may however take some time to assess the cost of book finally after the whole process is completed. The companies are very competitive and have good packages which you can choose from. You must have a talk with several companies and compare the pros and cons before making a final decision.

images taken from http://static.guim.co.uk/

images taken from http://static.guim.co.uk/

Self publishing a book

You must be convinced about the whole process. You have to also assess the capacity if the book and its reach. If it is a book of family photos and recipes and has a restricted reach then it is not that much of a task. But if you are looking for the book to become a bestseller then there are considerations far more serious than that. Each aspect has to be technically correct one. One who have decided then you have to think about the final format of the book. Other than the hard and softcover books there are hundreds of options available today for the book. You can coil, stitch and present the book in various other formats depending on their necessity and economic relevance. You need drawings and illustrations to the book which will have to shown to the printer to estimate the costs too.  Talking to the printer is a task. You have to show him all the parameters, that is  quantity of paper, number of pages, type of paper, number of colors used on the cover and used inside, and where it will be delivered once completed – all these are to be discussed at length with the printer. Then the printer gives an estimate. Do not consider it to be the final one…. It is a rough estimate. You may also take his ideas and economize. You may go for a softcover, or reduce your print run in case costs are shooting. Also consult other printers and consider their quotes. It will ultimately lead you to the ultimate cost of publishing one book which will in return decide your cover price. Each printing house also has their specialties and equipment qualities, consider all aspects before choosing a printer. There is also a concept of print-on-demand option; you can discuss that option with the printer too. You definitely need to make the presentation of your writing very superior, so you can consider hiring a designer. Promotion and publishing are terms that go hand in hand. From distributing free copies to interested candidates following your blog promotion to proper publish relations campaign it is all important to make a noise about your book.

images taken from http://img.ehowcdn.com/

images taken from http://img.ehowcdn.com/

Self publishing eBook

First of all least to say that product you are promoting and selling has to be good to be sold. The cover is very important and has got to be engaging. Hiring a good graphics designer for the purpose if you do not have the required skills is a very good idea. Designers, who have prior experience in creating such. You can see their exiting samples to judge. It should be much easier than designing the cover of the book for print from a technical standpoint. Just a good resolution can be sufficient for the design to be viewed. But this is one aspect that is neglected often and results on poor sales. E-books should be priced cheaper so that there is better reach. Lulu a popular e-book publishing believes that the price must be between $2.99 and $9.99 for better sale and revenues can be earned for more units sold. But however you must be able to control the pricing of your book. Do not associate with those platforms e-book publishers who do not let you do that. Of course the free books get downloaded 100% more than the priced ones, but that should not be bothering criteria. Create awareness about the e-book. The internet world is very dynamic and the marketing rules and methods are changing by the day, be alert and adapt to the changes swiftly. Create a massive hype and you will be heard. Make space in the social networks and approach readers directly through that space, update snippets of the book and distribute freebies if necessary.KDP or Amazon Kindle Direct Publishing is a very popular platform for e-books. This way you avoid the middlemen that make a huge impact on the profit. The design can also be done by you provided you have the desktop designing and publishing skills. Amazon offers a 70 percent royalty rate for authors, there are some rules which apply but it is certainly a good deal that they have. There are other platforms too, look at all of them find your comfort level and compatibility and start publishing your book.

images taken from http://www5.pcmag.com/

images taken from http://www5.pcmag.com/

Self publishing websites

It is simple and good for authors nowadays to take the whole affair under their control and also cut the cost of unnecessary middle men. So let us consider all the popular websites that help you publish you e-book.

  • Smashwords: Simple and quick to upload. Also has the facility to sell your books through their retail chain in all formats. They take care of the distribution for premium books to e-book retailers too which include Barnes & Noble and Apple’s iBookstore. They have decent royalty rates for the authors and worth a consideration.
  • Kindle Direct Publishing through Amazon: Again a simple upload process keeping it to 12 hour upload/approval time. There is an option to participate in the Kindle Select Program. This gives exclusive sales rights for 90 day stints. Select authors are made a part of the Prime lending program where they offer the book for 5 promotional free days for better exposure. This has a fluid royalty rate for the authors.
  • Publt from Barnes and Nobles:  In here you have the direct upload to Nook.com which is again a very popular platform for all e-readers. There are perks to allure the customers too like free physical broking of the book for a specified time scope
  • Lulu: It offers drag and drop facility for cover designs and print-on-demand your physical book option. It is a free market place which makes it dynamic and well accessed. It also offers many distribution packages too.
  • Createspace: The print-on-demand facility is present but the trim sizes are not as flexible as Lulu.  It has also established direct connection with Amazon. Thus the e-books and prints can be linked. Each has its merit and the author has to judge which platform would be most suitable for the book and then go ahead choose one of these.
images taken from http://goodereader.com/

images taken from http://goodereader.com/

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